Paid Media Manager

Job Detail
Industry
Aviation
Functional Area:
Advertising
Total Position:
1
Job Type:
Full Time/Permanent ( First Shift (Day)‎ )
Department:
Commercial
Job Location:
Jeddah, Saudi Arabia
Gender:
No Preference
Degree Title:
Bachelor’s degree in Marketing or equivalent in a relevant field / Master’s degree Preferred.
Career Level:
Experienced Professional
Education:
Bachelors
Minimum Experience:
5 Years(5-8 years in job-related experience within media or marketing)
Work Permit:
Saudi Arabia
Apply By :
Dec 15, 2022
Posted On:
Oct 29, 2022
Job Description
KEY ACCOUNTABILITIES / SUBSTANTIAL RESPONSIBILITIES
Project leadership:
  • Preparation of briefs for media agencies that clearly outline content elements, objectives, audience and timing
  • Ongoing supervision and optimization of media performance
  • Managing projects to successful, high quality completion, on-time and on-budget
  • Proper scoping of projects to ensure any challenges and roadblocks are identified early, brought to the attention of the management and efficiently handled
  • Diligent and prompt handling of all necessary paperwork, including POs, invoice submissions and payments, financial reporting
  • Keeping track of media budget allocations and spending for weekly, monthly, quarterly and yearly reviews of KPIs and overall effectiveness

Digital Media

  • Provides ongoing improvement and optimization of cost of acquisition from search and maximizes passenger sectors booked
  • Drives optimization and innovation in other channels of communication, email, push notifications and new platforms as they become available
Database monetization

  • Leads analysis and segmentation of the database
  • Develop strategies for recovery, retention and increased usage
  • Plans and implements specific programs: segmentation, sequencing logic and relevant content
  • Monitors results in order to increase effectiveness
  • Looks to innovate and implement best practices in database monetization
Other marketing tasks

  • Initiates ideas that drive acquisition of prospects into the database
  • Supervises media partners to assure quality implementation, rates and fees, coordinates their work with other partner agencies and suppliers
  • Translates organizational and departmental objectives into marketing campaigns objectives and KPIs
  • Works closely with other departments to translate their objectives into marketing solutions
  • Builds a strong positive relationship across the organization by engaging and communicating with superiors and with peers.
  • Maintains a productive, inspiring relationship with the agencies and vendors with an aim of delivering insightful and innovative communication with a focus on digital, social and mobile
  • Works with established industry partners (Google, FB, Twitter) and with the emerging partners (Snap, emerging experiential vendors, etc) to ensure the strategy stays relevant and continues to innovate
  • Is always on the forefront of digital innovation, proposes, develops and implements ideas that innovate and engage
  • Advocates and disseminates best practice, new learnings and developments across digital media, mobile and new technologies within the organization
  • Maintains high ethical standards of the team and compliance with Saudi laws, customs and social responsibilities.


QUALIFICATIONS/REQUIREMENTS
Knowledge
  • Advanced knowledge of the contemporary Marketing practice with an emphasis on digital and data
  • Fluency with media analytics and reporting
  • Practical knowledge of ROI optimization
Education:
  • Bachelor’s degree in Marketing or equivalent in a relevant field / Master’s degree Preferred.

Experience
  • 5-8 years in job-related experience within media or marketing
  • Previous experience in digital marketing with focus on mobile in a large consumer focused organization in KSA
  • Digital media management experience required
  • Previous travel or hospitality experience preferred